LA CROSSE, Wis. (WXOW) – Local families who are struggling financially can still get fresh produce from Farmers Markets thanks to a county program.
The La Crosse County WIC Program, which stands from Women Infants and Children, will provide money for qualifying families to use exclusively at local farmers markets.
This helps get fresh fruits and vegetables on the table for families in need. The government funded program has been in place since 1992 and has grown over the years. This year each family that qualifies can get $35 to spend at an area farmers’ market.
Abbie Loos, RD, La Crosse County Health Department, said “I think it means a lot mostly that they can get fresh produce and try something new especially if they haven’t tried it before. But also that community connection farmers’ markets can provide. When you meet a local farmer, the person that grew your food, you get to know those people and it just really helps build connection in the La Crosse community.”
Here are the La Crosse area farmers’ markets that are participating: