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Vinyl sales soar, gain popularity in La Crosse

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LA CROSSE, Wis. (WXOW) –  Vinyl record sales are set to outsell CD’s for the first time since 1986, according to the latest report from the Recording Industry Association of America.

The vinyl record has been making music since the 1900’s. The first commercial vinyl long-playing record was launched in 1930, creating music memories and a lifelong passion for music lovers.

“I can hear a record and I can see the inside of my teenage bedroom like right now,” said Classic Hits 94.7 DJ Sam Strong, who remembers her vinyl records fondly.

“There’s a certain quality of sound. The vinyl has that cool warm quality I think that’s why people like that,” she added.

That quality could be why the trend is turning around. In 1988 CD’s outsold LP’s but last year in the U.S., vinyl
sales were more than 1,000% higher than the decade before. And this year, they are on pace to outsell CD sales for the first time in 33 years.

“My oldest daughter got a record player for Christmas…to watch her face when you put the needle on the album and magically sound comes out how cool is that?,” Strong described.

It’s a sound that’s cool and profitable for Deaf Ear Records in La Crosse. Jason Mills, President of Deaf Ear Records, said that records are their biggest seller and the craze spans generations.

“People like me, it’s what I grew up with and what I love and collect and now it’s neat to see things that were difficult to find come out and be re-pressed,” said Mills.

“We’ve come into a generation of people who only had digital. So you’ve got this [vinyl] which is a totally different experience that’s brought back interest to it.”

As vinyl continues to gain in popularity so too does the diversity of artists recording on vinyl.

The top selling vinyl records of 2018 were:

According to the Recording Industry Association of America’s 2019 midyear report, vinyl records earned $224 million in the first half of this year already. CD’s earned about $247 million. Despite all this, streaming still leads the music industry in sales.

Brittany Lake

Daybreak Anchor

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