LA CROSSE, Wis. (WXOW) – The La Crosse County Health Department released a new video encouraging people not to start vaping.
According to county health officials, 1-in-5 Wisconsin high school students use e-cigarette tobacco products.
UW-La Crosse grad student Kate Ottow produced the video with the county as a part of her project to prevent kids and adults from using tobacco products.
“The biggest thing that surprised me was the number of flavorings,” Ottow said. “There are thousands of different kinds of flavors and… many different products. They’re being marketed towards the youth with all of their flavorings and their sleek designs.”
The video is meant to start a conversation between parents and their children at an early age.
“We want them to have that conversation whether it’s in the car, in the home or while they’re listening to music or watching a television show where vaping is occurring,” La Crosse County Health Department educator Judi Zabel said. “We want to make sure that we’re having that dialogue and exchanging accurate information about what vaping and e-cigarette use is.”
Zabel said kids might start experimenting with electronic tobacco products in elementary school.
“We should be having those conversations when kids are experimenting and that’s as young as nine or ten years old.”
According to the health department, 40% of high school students who use tobacco products want to quit altogether.
Visit the health initiative’s website for information on how to quit.