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Live mannequins ride bicycles in store’s window

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LA CROSSE, Wis. (WXOW) – Bicyclists ride on virtual roads at Smith’s Bike Shop in the window for their “Interactive Live Mannequin Rides”.

Avid bicyclists who want to train during the winter months can spend part of their weekend acting as live mannequins to get in shape and serve the store as a unique advertising tactic.

“It’s kind of cool because you can see it from outside,” Smith’s Bike Shop owner Randi Pueschner said. “Last week when I was doing it, people were driving by and I was waiving to them out of the window and it’s a little bit shocking when there’s a real person in the window.”

People can still sign up to ride as a live mannequin via Smith’s Bike Shop’s website.

Marcus Aarsvold

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