La Crosse, WI (WXOW) – The countdown to Rotary Lights’ 25th year continues with the dawn of a new era for the display.
“For us the real treat is the durability of the lights. If one gets crushed or a bulb is missing, the rest of the string stays on. It allows our setup time to be a fraction of what it used to be.”
That was Rotary Lights President Pat Stephens in 2011 talking about the major update. The 2,600,000 bulbs became a little more energy efficient thanks to LED technology.
2011 also saw a significant boost in donations for local food banks. Visitors helped stock the shelves with more than 226,000 non-perishable items.
That brought the total over the 2,000,000 item mark for the event’s history.