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‘Metal Art’ goes from weekend warrior to big business

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LA CROSSE, Wis. (WXOW) - We're bringing the heavy metal this morning, showcasing some unique art that in turn showcases the American Dream.

Shane Henderson went from weekend warrior to big business when what started as a garage project with his son took off in popularity. Henderson's hobby of making patriotic metal art with his son went viral online and now he sells the products all over the country. He also recently appeared on the Fox News network.

"It went crazy,” Henderson said. “It went viral overnight. Now we have 31 employees and can't make them fast enough. And we have a pretty substantial social media following around the Freedom Cabinet and the Speakeasy Vault."

Both pieces combine high-quality pine and stainless steel with Wisconsin-sourced components all assembled in Manitowoc. Henderson said he will also source some of the wood products used from the Amish population in the La Crosse area.

Henderson said he also works to give back to those who put their lives on the line everyday. Their project "Flags for Fortitude" gives personalized flags and patriotic metal art for "heroes" nominated on their website. This, according to Henderson, includes police, firefighters, EMTs and anyone making a difference in their community.

Dustin Luecke

Dustin Luecke anchors News 19 Daybreak weekday mornings.

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