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Milwaukee Burger Co. celebrating Anti-Valentine’s Day

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LA CROSSE, Wis. (WXOW) --- The recently opened Milwaukee Burger Company will invite those who despise Valentine's Day to celebrate their disdain during the resteraunt's 'Black Hearts Party for the Broken Hearts.'

People can celebrate by bringing in pictures of their ex to shred. Those who participate will be entered in to win a $25 gift card to MBC. The restaurant will also have deals on food and drinks on Friday.

"[It's] something a little different for the broken hearts and for people who are looking to have something a little different than the traditional Valentine's Day experience," said Justin Cornford, general manager of Milwaukee Burger Co. in La Crosse.

Winners of the gift cards will be announced at 8:00 p.m. Friday night. For more information, visit

Mike Beiermeister

WXOW Weekend Anchor and Reporter

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