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Hy-Vee opening store in Valley View Mall

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La Crosse Sears
Sears store location in Valley View Mall in 2018.
Hy-Vee Rochester

La Crosse, Wis. (WXOW) - A large grocery store chain is opening up a new store in La Crosse.

Hy-Vee recently purchased the former Sears store in Valley View Mall for $2.4 million according to online real estate records.

In a statement from Hy-Vee spokesperson Tina Potthoff, she confirmed that Hy-Vee is planning to construct a store.

"It’s still too early to outline a construction timeline and/or design elements of the store; however, I can confirm that we are very excited to be entering into the market and expanding our footprint in Wisconsin," she said.

The Sears store in the mall closed in November 2018.

According to the company website, Hy-Vee operates more than 240 stores in eight states including Wisconsin and Minnesota. Potthoff said they currently have three stores in Wisconsin-two in Madison and one in Fitchburg.

The closest store they have is one in Winona.

General Manager of the Valley View Mall Jeff Odom said this new addition will help bring some life back into the mall. "80% or more of the people still go out and grocery shop, so if you take that traffic and we can feed off of that, that is a benefit to the retailers that are already here," said Odom.

This comes after numerous plans for retailers and chains to also come to the State Road 16 Corridor. City of Onalaska Planning Manager Katie Aspenson said that part of town is full of great opportunities for incoming businesses.

"There's thousands of cars that go by the State Road 16 corridor all day long and they never stop so it's basically created this really cool node where people can do big box retails, they can go to a restaurant, stop in and get some food, get a coffee and just keep going from one place to another," said Aspenson.

A few other things coming to that area include:

  • Noodles & Company in the new strip mall next to AT&T and Shopko Optical (Hoping to open in mid-October)
  • Advanced Auto Parts in the former Carlos O'Kelly's location
  • Chipotle plans on building next to Noodles & Company and Olive Garden
  • Old Payless Shoe Store is being turned into two new retail spots, but no news yet as to what will fill the spots.
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