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WXOW has been serving the La Crosse, Wisconsin area as a member of the ABC Television Network since signing on the air March 1, 1970. Read more about WXOW history.>>

Station Information
3705 CTH 25
La Crescent, Minnesota 55947
Main Switchboard: 507-895-9969
Fax: 507-895-8124

3705 CTH 25
La Crescent, Minnesota 55947
Newsroom: 507-895-1919 or 800-947-9969
Fax: 507-895-6196

24-Hour Weather Line: 507-895-1900

General Manager
David Booth

Administrative/HR Manager
Theresa Wopat

News Director
Sean Dwyer

Internet Director
Kevin Millard

General Sales Manager
Brian Schumacher

Chief Engineer
Dan Rasmussen

Commercial Production Manager
Mitch Moths

Marketing & Promotions Manager
Nick Bjerke

Programming Manager
Deb Simonis

Master Control Supervisor
Todd Rastall

Submit your news tip to the WXOW team


La Crosse
Prairie Du Chien
Mid-week blues, as in sunny skies for Wednesday…

Mid-week blues, as in sunny skies for Wednesday…

Wednesday, high pressure regains control and brings sunshine back to the Coulee Region, though morning clouds will delay the return

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Top Stories

Motorcyclists, first responders bring Black River Falls firefighter home

Black River Falls, WI (WXOW) — It has been five days since the Black River Falls Fire Department announced the

UW-La Crosse Chancellor wants input to city parking change

A new city plan to charge for street parking near the UW-La Crosse has students concerned.

Reminder: Maple Leaf Parade rules and regulations

Over 100,000 people will gather Saturday morning to see the 56th Annual Maple Leaf Parade. But with large crowds come safety concerns.

Ground broken for Garden Terrace affordable housing project

The $10.2 million Garden Terrace will offer 50 units aimed at mixed income residents.

Onalaska School District sets referendum community forums

The School District of Onalaska has scheduled two community referendum presentations and listening sessions in October.