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Brian Schumacher -General Sales Manager

Brian has worked in the media and marketing field for more than 30 years.  Nineteen of those have been spent

Deb Dornack-Account Executive

Deb Dornack has spent more than 20 years in the La Crosse market in television sales for WXOW. She now

Debby Nickel-Account Executive

For nearly 20 years, Debby Nickel has been in media sales in Wausau, Rice Lake and currently in La Crosse. 

JD Roberts – Account Executive

JD joins the WXOW family after 10 years working in the higher education industry.

Allison Gruber-Local Sales Assistant

Allison Gruber is our Local Sales Assistant.  She joined WXOW/WQOW in September 2013. You can contact Allison at agruber@wxow.com


La Crosse
Prairie Du Chien
Heat, Humidity, T-storms…

Heat, Humidity, T-storms…

Readings into the 90s will return Wednesday and last through the rest of the week

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Top Stories

Aggressive scam calls target locals

A new wave of scam calls are ramping up their tactics and becoming more aggressive.

La Crosse Police Chief preparing for Arizona

Chief Ron Tischer says looking back, he did the best job he could with the resources he had.

Jake Patterson moved out of Wisconsin

The man who killed James and Denise Closs and kidnapped their daughter Jayme is no longer in the state.

25 years later, ‘The Lion King’ roars again (with Beyoncé)

"The Lion King" director Jon Favreau says he hopes audiences won't be able to tell that his new version of

Kids Culinary Academy serves up Italian

It was a busy day at the UW La Crosse Student Union kitchen as the kids culinary academy created pasta