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Brian Schumacher -General Sales Manager

Brian has worked in the media and marketing field for more than 30 years.  Nineteen of those have been spent

Allison Gruber-Local Sales Assistant

Allison Gruber is our Local Sales Assistant.  She joined WXOW/WQOW in September 2013. You can contact Allison at agruber@wxow.com

Deb Dornack-Account Executive

Deb Dornack has spent more than 20 years in the La Crosse market in television sales for WXOW. She now

Debby Nickel-Account Executive

For nearly 20 years, Debby Nickel has been in media sales in Wausau, Rice Lake and currently in La Crosse. 

Becky Kofal – Account Executive

Becky has over 25 years of experience in sales and customer service.  She has a strong media background with experience

Dick Daleki-Account Executive

As a business owner or manager you are contacted by a lot of different advertising reps from many different media,

$50,000 reward in Closs case up in the air

Authorities are deciding what to do with a $50,000 reward for information about 13-year-old Jayme Closs, the Wisconsin girl who was found alive nearly three months after authorities say she was abducted from her home and her parents killed by an intruder.

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La Crosse
Prairie Du Chien
Very Slippery, Slow Down & Plan Ahead!

Very Slippery, Slow Down & Plan Ahead!

Slippery roads this morning because of continuing fog/freezing drizzle. That may be possible this evening as another round of freezing

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Local food pantry impacted by government shutdown

WAFER Food Pantry is preparing to deal with local ramifications from the partial government shutdown.

Criminal defense attorney examines Patterson case

The man accused of kidnapping Jayme Closs and killing her parents, sits in jail on a $5 million bond. 

Dispatcher details moments she found out Jayme Closs had escaped her abductor

It was a call that put into motion the safe return of Jayme Closs, the girl who had been kidnapped

ALL CLEAR: Used syringes found in suspicious package left at Dresbach rest area

UPDATE: Around 4:30 p.m., authorities determined that the suspicous package contained used syringes.

Prison time for Sparta man on child porn, other charges

A Sparta man gets 20 years in prison after his conviction on a number of crimes against children.