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Brian Schumacher -General Sales Manager

I have worked in the media and marketing field for more than 40 years. 27 of those have been spent

Renee Zeller – Local Sales Manager

Renee Zeller is Local Sales Manager for WXOW

Deb Dornack-Account Executive

Deb Dornack has spent more than 20 years in the La Crosse market in television sales for WXOW. She now

Debby Nickel-Account Executive

For nearly 20 years, Debby Nickel has been in media sales in Wausau, Rice Lake and currently in La Crosse. 

JD Roberts – Account Executive

JD joins the WXOW family after 10 years working in the higher education industry.

Allison Gruber-Local Sales Assistant

Allison Gruber is our Local Sales Assistant.  She joined WXOW/WQOW in September 2013. You can contact Allison at agruber@wxow.com


La Crosse
Prairie Du Chien
Snow returns for Wednesday…

Snow returns for Wednesday…

A frontal system will drive through the region on Wednesday

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Top Stories

Sparta factory closing; 83 losing jobs

83 people are losing their jobs early next year as a Sparta factory closes its doors. 

Preliminary results released for La Crosse City Needs Survey

2,220 people participated in the 2019 La Crosse City Needs Survey, up 1,000 people from 2014.

Number of homeless veterans declines across United States

The departments of Housing and Urban Development and Veterans Affairs say the number of homeless veterans nationwide has declined slightly.

Nation’s largest milk processor, Dean Foods, files for bankruptcy

On Tuesday Dean Foods, the nation’s largest milk processor, filed for Chapter 11 bankruptcy protection and said it may sell

7 kittens found living inside dead Eau Claire County tree as it was being cut down

They say cats have nine lives and a few kittens in Eau Claire County may be down a few after