COON VALLEY, Wis. (WXOW) – To raise money for flood prevention, the Coon Valley community hosted a canoe race on Coon Creek.
The small town flooded towards the end of the summer in 2018 and again this past July.
At the Coon Creek Canoe Race on Friday, Coon Valley Veterans Memorial Park was dry and served as the festival grounds for cover bands, food and a rock-climbing wall.
The community has not hosted a canoe race in about 25 years. The Coon Valley Business Association decided to bring it back this year so that people could see that the small town is still a scenic destination spot–despite the recent flooding.
“I think it’s an idea of bringing the community back together to celebrate what we have here in Western Wisconsin and the beauty and stuff like that,” Coon Valley Dairy Supply President Larry Servais said.
Servais drove festival-goers and canoe racers to the park from their cars on his tractor-trailer called the “Uff Da Uber”.
The event has music until 10 p.m. and then a firework show afterwards.
There is a $5 ticket entry fee for adults, $2 for kids ages 13 to 17 and free entry for anyone under the age of 12. The proceeds will get divided up between local businesses sponsoring the event, and towards a flood prevention plan.