Dairy expert talks about the industry, leadership to Viterbo students

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LA CROSSE, Wis. (WXOW) — Executive director Shelly Mayer of the Professional Dairy Producers highlighted some of the key qualities of leadership on Wednesday afternoon during Viterbo University’s ‘Leadership at Noon’ event.

Her work has helped dairy farm families across the country work proactively on issues facing the dairy farmers. Mayer talked about her experiences to inspire the next batch of leaders for America’s communities and the dairy industry.

“We need leaders that will make good clear decisions about infrastructures, our products, we need more research on new products, and we need to listen more to our consumer,” said Mayer.

Mayer grew up on a dairy farm in Southwestern Wisconsin. In her current role, she leads the largest dairy producer-led, educational-based organization in the country. This national effort helps define the well-being of dairy animals and maintains confidence of customers in the meat and dairy industry.

Mike Beiermeister

Mike Beiermeister

WXOW Weekend Anchor and Reporter

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