‘It Can Wait’ campaign shows dangers of distracted driving


La Crosse, WI (WXOW) – Students at Logan High School Friday afternoon had a lesson the dangers of distracted driving.

More than 200 sophomores took part in AT&T’s ‘It Can Wait’ program. The event featured a new video that shares the stories of families plagued by the loss of loved ones taken by distracted driving.

It Can Wait
Campaign video features stories of those lost to distracted driving

“Once some of these kids watch this video, seeing how it was impacting some of these peoples lives, that was real. The tears that were coming from their eyes as the lights came on, I felt an impact there,” said Wisconsin State Trooper Matt Chambers, who was a featured speaker at the event.

After the video, students had the opportunity to come face-to-face with the risks and aftermath through a virtual reality experience.

It Can Wait
Memorial to those lost by distracted driving

AT&T also constructed a board filled with names of distracted driving victims.

“I didn’t really realize how many lives are lost from texting and driving and how dangerous it can be to look at your phone while your driving,” said sophomore Jackson Fenwick.

Research from AT&T shows more than 80% of people admit to texting behind the wheel.

Wisconsin outlawed texting while driving nearly 8 years ago in December of 2010.

For more information on the ‘It Can Wait’ campaign, to their website here.

It Can Wait
Distracted driving virtual reality simulation
It Can Wait
It Can Wait
It Can Wait
Amber Meyer

Amber Meyer

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