La Crosse, Wis. (WXOW) – It’s the season of giving and the Wisconsin Department of Tourism hopes you and those traveling through the state will give as well.
It’s part of the Big Bundle Up Charity Drive where new or gently used items like gloves, hats and scarves will go to organizations of the area’s choice.
Donations in La Crosse will go to the Family & Children’s Center.
One Milwaukee-based company go the donating train going early, providing 500 hats to the center.
“There’s such a sense of dignity when someone in need is given something new,” Tourism Secretary Stephanie Klett said. “It’s not used. It’s new and it’s theirs. They get to claim it and what a great thing we can do.”
If you’d like to donate to the campaign, you can drop off items at the La Crosse Welcome Center or at the Explore La Crosse Information Center. Donations will be accepted until January 2.