Oktoberfest Medallion Hunt is on

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LA CROSSE, Wis. (WXOW) – It’s time once again for the annual Oktoberfest Medallion Hunt.

Each day at 6 a.m., fest officials release a new clue that leads searchers to the medallion. As in the past, the medallion:

  • Is always located within the La Crosse city limits
  • Is never buried in the ground
  • Is always on public property
  • Is accessible 24 hours, but posted hours should be observed
  • Fits in the palm of a hand
  • May be camouflaged

Clue #1

For nearly six decades we’ve sent you north, south east and west,

From the very beginning you’ve learned to Fest with das Beste;

Parks, libraries, trees, bushes and plants,

They’ve held that small medallion amid the cheers and rants.


On the back of the medallion is a name and phone number to call to report it has been found.

Whoever finds the medallion wins gift certificates, Oktoberfest merchandise, a cash prize, and a miniature replica of the medallion.

To claim the prizes, the finder must have a 2019 Oktoberfest Admission pass and/or be wearing a 2019 Oktoberfest USA button at the time they present the medallion at the Oktoberfest office.

We’ll have the new clue each day on News 19 Daybreak every morning just after 6 a.m. until the medallion is found.

Kevin Millard

Kevin Millard

Kevin Millard-Social Media Digital Content Manager for WXOW.

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